JEAN MICHEL T. -

Directeur général  de transition

DIRECTEUR COMMERCIAL INTERNATIONAL

MORGAN DE TOI - International

Mission: be an international player on high street fashion and set a solid and profitable retail chain 

Main achievements: 

- Incremental growth in 2003: : 50 M€ 

- opening of 200 stores and corners: Spain, Italy, Germany, Sweden, ex-Yugoslavia, Turkey, Bulgaria, Indonesia, Singapore, China, Thailand, Japan, India, USA, Latin America, Gulf countries… 

- creation and management of 4 sister companies: Spain, USA, Thailand, Japan 

DIRECTEUR DE BUSINESS UNIT

NIKE - International

Mission: boost the apparel business in France and womanize the brand Main achievements: - Development of White Label: 25 doors (Colette, Galeries Lafayette Haussmann, Citadium, …) - Launching of Mobility and Underwear lines: 50 doors - Marketing actions to target women 20-35 : Ragga Jam, Elite Models, Gymnase Club 

DIRECTEUR DES OPERATIONS

PAUL&JOE - International

Missions: Institutionalize the brand and consolidate the company structures - management of 60 people 

Main achievements:  

- growth:  2009 revenues: 45 million € vs 25 million € 2005 

- creation of new concepts, among them PAUL&JOE SISTER (creation in 2006, 2009 revenues: 22% of the consolidated turnover) & development of licensing operation: 15 licenses, including PAUL&JOE Eyewear, 10 international collaborations including Havaianas, Piaggio, Converse, Bearbricks, Target… 

- international expansion (40 countries/ 30 new stores/ 10 showrooms) 

DIRECTEUR COMMERCIAL & MARKETING INTERNATIONAL

LEONARD - International

Mission invigorate the brand and expand the international distribution (management of 10 people) 

Main achievements:in 2011: 

- wholesale: + 10% AW11 vs AW10 

- retail: +25% SS11 vs SS10 

DIRECTEUR GENERAL

FAITH CONNEXION - International

Mission: Position the brand as a new reference on the Contemporary Premium market 

Main achievements:  

- setting of a very high end & selective distribution worldwide 

- restructuration of the company & setting of a very high end distribution worldwide 

DIRECTEUR GENERAL

PAUL&JOE - International

Mission: Invigorate the brand – generate growth again - structure the group entities 

   Achievements:in 2016: 

- revenues: +11% vs LY 

- net margin: + 23% vs LY 

Merchandising & Marketing; define the brand territory & values, reposition and differentiate all 3 lines, hire a new team of stylists, coordinate merchandising plans and monitor skus, set window deliveries, develop global co-brandings to ignite the brand heat (Aigle, Starbucks, Converse, Disney, Mackage,..), develop new categories (scarves, lingerie, swimwear), set new PR teams, invest in product endorsement, social media and retail marketing 

Sales: set a new retail team with new procedures (IT system, reporting, incentives, trainings, create operations to create traffic at retail, open new stores (London, Abu Dhabi, HK, Seoul, Taipe…), close franchised and non-profitable stores, define new store concepts, new showrooms, attend new fairs, develop new partnerships (agencies, distributors.), focus on key accounts and strategic markets 

Finance: hire a new CFO, set 6-months budgets and quarter reporting, set a new IT system, take all actions to increase the net margin 

CEO

STUDIO ELEVEN - International

Mission: Make the brand desirable and become a key player in the eveningwear/ cocktail international market 

Achievements: 

- N° doors x 2 vs 2017 

- N° followers Instagram: X 2 vs 2017 

- P&L: EBITDA -1,5 M € vs 2017 – Collection costs per SKU / 2 vs 2017 

Merchandising & production: elevate the collections and their desirability:  

set the relevant organization with a brand new team (head designer, product manager, production manager, pattern makers, new suppliers in Italy and France and a new logistic platform - set the collection plans & review the SKUs monitoring & window deliveries -monitor the production margins 

Sales: expand the wholesale business internationally:  

opening of a Milan based showroom - key accounts: Luisaviaroma - le Bon Marche -Fenwick’s - Robinsons - Saks - 55 Croisette..  

Retail: Make the stores profitable and invest in online: divest from GCC and focus on international flagship stores ( Dubai + Paris) - set intensive training & incentive programmes- implementation of  new buying process and commercial policy to boost Sell through (8% to 50% BS) - open a pop up store at Ritz Paris/ - deal with Farfetch to boost sales from Dubai flagship store - revamp and operate direct own online store from Paris 

Marketing: elevate the brand awareness and its desirability worldwide:   

Creation of a brand platform -hiring new PR agencies in GCC & Red Carpet agency in LA to develop strong celebrities endorsement -  invest in press days & digital content and revamp social media and website - set a 360 marketing calendar with a special focus on windows and CRM activation - creation of events / trunk shows at retail - elevate the Paris shows 

Finance: integrate all GCC operations (retail & back office) in one consolidated P&L